Vector Illustrations and character design. Ogels building a Tower is a family board game designed by Per Landberger. The Ogels challange each other in a friendly competition of building the best tower.
This job included everything from creative ideation, creating characters and styles to putting these illustrations into guiding element for the whole board game. The illustrations are fun and colorful but also guiding elements that makes the game easy to understand for all ages. I wanted to make the characters living in this lego world like a goofy family with flexible, bendy, long rubbery arms and legs so that the could really wrap themselves around their towers while building. I used colors to fit the classic Lego color scheme, bright and basic. Made in Illustrator