Genväg till julen

The 2016 Christmas campaign for Västermalmsgallerian “Genväg till julen” (the Christmas shortcut). The goal was to make västemalmsgallerian a perfect place to stop by for some easy Christmas shopping, tips, gift wrapping or to get help with rimes for difficult presents. The campaign had three main events and also traditional advertising in external and internal channels. My responsibilities were to produce the advertisement materials and the print and web originals to make the concept a full campaign.
Agency: Projector

vmg-jul

vmg-julwebb

rimautomat_2

vmg-jultbaneannons

vmg-juldekaler

vmg-julpaket